Program Fact Sheet

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Associate Degree Program

What is Marketing Management?

In Marketing Management, you will gain valuable knowledge and skills specific to traditional and digital marketing, social media platforms, business and strategic plans development and implementation, new product processes that focus on the ideation concept and go-to-market commercialization processes, the 4 Ps, internal and external branding, qualitative and quantitative research to gain consumer insights and behavior, integrated marketing communications, MARCOM, budgeting, sales, and ROI analysis. As a student, you will gain the expertise that will allow you to effectively manage the business product portfolio, marketing resources and activities.

A Marketing Management degree or diploma from Gwinnett Tech will give you the competitive advantage to compete in your profession.

Degrees and Certificates
Marketing Management, AAS
Entrepreneurship, AAS, Diploma, Certificate
Social Media, AAS, Diploma, Certificate
Professional Selling, AAS, Diploma
Sports Management, AAS, Diploma, Certificate
Small Business Marketing Manager, Certificate
Marketing Specialist, Certificate

Prerequisite Courses
Diploma level proficiency in English, Reading and Math;
MKTG1100 or as listed.


Length of Program

Degree: 60 Semester Hours/4 semesters

Diploma: 43 Semester Hours/3 semesters

Certificates: See advisor


Semester Program Begins
Every Semester


Application Process
Applicants to the Marketing Technology Program must meet all Admissions requirements; complete an application and pay the application fee. Apply to Gwinnett Technical College at and submit all transcripts from high school and previous college work, and take the ACCUPLACER test if required.


Program Deadlines
You may enter in the Fall, Spring, or Summer Terms



(this data was compiled from the U.S. News/Bureau of Labor Statistics)


Quick Facts:

2016 Median Pay $23,530 -$140,660
Entry level Education Associate's degree, Diploma, Certificate
Number of jobs, 2014 225,200
Job Growth, 2014-2024 9%