Associate Degree Program
What is Marketing Management?
In Marketing Management, you will gain valuable knowledge and skills specific to traditional and digital marketing, social media platforms, business and strategic plans development and implementation, new product processes that focus on the ideation concept and go-to-market commercialization processes, the 4 Ps, internal and external branding, qualitative and quantitative research to gain consumer insights and behavior, integrated marketing communications, MARCOM, budgeting, sales, and ROI analysis. As a student, you will gain the expertise that will allow you to effectively manage the business product portfolio, marketing resources and activities.
A Marketing Management degree or diploma from Gwinnett Tech will give you the competitive advantage to compete in your profession.
Degrees and Certificates
Marketing Management, AAS
Entrepreneurship, AAS, Diploma, Certificate
Social Media, AAS, Diploma, Certificate
Professional Selling, AAS, Diploma
Sports Management, AAS, Diploma, Certificate
Small Business Marketing Manager, Certificate
Marketing Specialist, Certificate
Diploma level proficiency in English, Reading and Math;
MKTG1100 or as listed.