Gwinnett Tech Adds Social Media Concentration for Fall Semester

July 23, 2014

Gwinnett Tech Adds Social Media Concentration for Fall Semester
New degree and diploma option is part of Marketing Management program


Gwinnett Technical College now offers a degree and diploma in social media, providing students the skills and techniques needed to harness the power of social media for business.

The social media option is offered as a concentration within Gwinnett Tech’s Marketing Management program and is available for Fall Semester 2014 which begins August 20. The final application deadline for fall is July 31; late registration is August 5 – 13. Visit

Both students and employers have voiced interest in social media as a program of study. "Social media marketing, analysis and public relations skills and methods are in high demand in the business community. Students with social media practical marketing and business knowledge become highly employable and highly paid," said Perry Hidalgo, program director, Marketing Management.

In addition to courses specific to social media, students will study marketing, consumer behavior, professional selling and business regulations, among other topics. Full-time faculty for the program earned their credentials through institutions that include Temple University and the University of Pennsylvania.

"The demand for social media training in our area is huge, fitting for a multi-million dollar industry. Working professionals are looking for opportunities to obtain specialized skills to master effective marketing strategies utilizing Twitter, Facebook and Pinterest, just to name a few. Combining this with a firm understanding of data analysis with products such as Google Analytics, students will bring immediate value to employers and the industry holistically," said Jermaine Whirl, dean of Business and Art & Design, Gwinnett Tech.

In addition to social media, Gwinnett Tech’s Marketing Management program offers concentrations in entrepreneurship, e-business, retail management, professional selling, sports marketing and marketing.

In all, Gwinnett Tech offers more than 50 degree, diploma and certificate options that can be completed in two years or less. For more information, visit or call 770-962-7580.