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Marketing Management
Entrepreneurship, e-Business,
Retail Management, Professional Selling
and Sports Marketing
Diploma Program
MM12
Program Description
The marketing management diploma includes courses in marketing, management, accounting, computers, and diploma-level general education courses. Graduates of the program receive a diploma in marketing management, with a concentration in marketing management, entrepreneurship, e-business, retail management, professional selling or sports marketing. (Program Length: 4 Semesters Minimum)
Employment Opportunities
Marketing administration assistant, sports management and marketing, entrepreneur, department manager, or sales associate
CURRICULUM
| COURSE TITLE |
NUMBER |
CREDITS |
|
Essential General Education Core Courses |
|
8 |
Fundamentals of English I |
ENGL 1010 |
3 |
Foundations of Mathematics |
MATH 1012 |
3 |
Choose ONE of the Following |
|
|
Interpersonal Relations & Professional Development OR |
EMPL 1000 |
2 |
Basic Psychology |
PSYC 1010 |
(3) |
Essential Technical Courses |
|
33 |
Introduction to Computers |
COMP 1000 |
3 |
Financial Accounting I |
ACCT 1100 |
4 |
Digital Technologies in Business |
BUSN 1190 |
2 |
Principles of Marketing |
MKTG 1100 |
3 |
Integrated Marketing Communications |
MKTG 1190 |
3 |
Marketing Research |
MKTG 2090 |
3 |
Professional Selling |
MKTG 1160 |
3 |
Business Regulations and Compliance |
MKTG 1130 |
3 |
Marketing Management |
MKTG 2300 |
3 |
Introduction to Business OR |
BUSN 1300 |
3 |
Principles of Management |
MGMT 1100 |
(3) |
International Marketing OR |
MKTG 2000 |
3 |
Marketing Internship/Practicum |
MKTG 2290 |
(3) |
(Completion of ONE of the following concentrations is required for graduation) |
Marketing Management Concentration |
8MM2 |
12 |
Consumer Behavior |
MKTG 1370 |
3 |
Marketing Channels |
MKTG 2060 |
3 |
Services Marketing OR |
MKTG 1210 |
3 |
Buying and Merchandising |
MKTG 2070 |
(3) |
Principles of Sports Marketing |
MKTG 2180 |
3 |
Entrepreneurship Concentration |
8EN2 |
12 |
Entrepreneurship |
MKTG 2210 |
6 |
Small Business Management |
MKTG 2010 |
3 |
Services Marketing OR |
MKTG 1210 |
3 |
Buying and Merchandising |
MKTG 2070 |
(3) |
e-Business Concentration |
8EB2 |
11 |
Entrepreneurship |
MKTG 2210 |
6 |
Web Page Design |
BUSN 2170 |
2 |
Services Marketing OR |
MKTG 1210 |
3 |
Buying and Merchandising |
MKTG 2070 |
(3) |
Retail Management Concentration |
8RM2 |
12 |
Visual Marketing |
MKTG 1270 |
3 |
Consumer Behavior |
MKTG 1370 |
3 |
Buying and Merchandising |
MKTG 2070 |
3 |
Retail Operations Management |
MKTG 2270 |
3 |
Professional Selling Concentration |
8P12 |
12 |
Marketing Channels |
MKTG 2060 |
3 |
Consumer Behavior |
MKTG 1370 |
3 |
Services Marketing |
MKTG 1210 |
3 |
Advanced Selling |
MKTG 2160 |
3 |
Sports Marketing Concentration |
8SM2 |
12 |
Introduction to Sports and Recreation Management |
MKTG 1280 |
3 |
Regulation and Compliance in Sports |
MKTG 2080 |
3 |
Principles of Sports Marketing |
MKTG 2180 |
3 |
Sports Management |
MKTG 2280 |
3 |
|
Total Hours |
52 |
Note: Some courses may have additional prerequisites not listed in the curriculum. Please refer to individual course descriptions for further information.
Gainful Employment Report
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Gwinnett Technical College does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, disabled veteran, veteran of the Vietnam Era’ or citizenship status (except in those special circumstances permitted or mandated by law). For more information on compliance activities, contact Lisa Richardson, Title IX and Section 504 Coordinator, 5150 Sugarloaf Parkway, Building 100, Room 323B, Lawrenceville, GA 30043, 678-226-6691. |
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